SEO is Dead. Long Live OAO.
For content publishers, search engine optimization—which we’ve all come to know as SEO—is dead. Rising from its ashes is OAO—online audience optimization. Here are 9 tips for implementing online...
View ArticleThe Gamification of Content: A Manifesto
This is a manifesto about convergent media. It is a manifesto about disruption, and innovation, and genius, and change. It is a manifesto about the Internet of Everything. It is a manifesto about...
View ArticleHow a Powerful New Site‘s Use of Social Media Exemplifies OAO
The response to mediaShepherd’s launch is a clear validation of what we have learned of Google’s evolving updates and the direction in which Online Audience Optimization (OAO) has us moving. What does...
View ArticleA Simple-But-Effective Formula for a Successful Content Business
“I’ve been thinking lately about the intersection of social and community, content and audience, platform and commerce,” said Noelle Skodzinski, founder of mediaShepherd.
View Article5 Ways to Move Beyond SEO to Develop Online Brand Recognition
When I was first getting involved in search engine optimization (SEO) a number of years ago, the accepted wisdom of the SEO community was this: Branding is not a problem, or an issue, or a goal in the...
View ArticleLearning to Live Without Source Interlink: ‘This is Not Another Anderson News’
Editor’s note: Since this report was filed, additional chains have been reported to be in the midst of transition: Giant Eagle, Target, Safeway and Giant; also the first round of Walmarts have...
View Article
